Company name: Chan Luu, Inc.
Date founded: 1996
Based out of: Los Angeles, CA
What is your most memorable moment as a brand?
The most memorable moment as a brand was when Actress Jennifer Aniston was photographed between George Clooney and her then-husband Brad Pitt wearing my hand-painted seashell necklace. In the fashion industry, certain celebrities can really put your name on the map. After she wore that necklace, the business really took off creating a huge momentum for the brand.
How would you describe the collection’s aesthetic?
Each piece that is designed for the collection is deeply personal, inspired by the various cultures that Chan and her team experiences in their travels. Chan’s eclectic mix of natural materials is a reflection of her creativity, while her emphasis on taking old world crafts and making them new gives each contemporary piece a connection to the past.
Who would you most like to wear these pieces?
Chan’s designs have been sought after by celebrities for many years, but Chan really designs for every women. The amazing thing about her designs is that a woman can take a piece of Chan Luu apparel, a few wrap bracelets and a couple of layered necklaces and make them completely unique. Chan’s designs are very versatile and allow women to express themselves however they like.
What’s the best part of designing the collection?
The best part about designing the collections every season is the fact that we get to incorporate a variety of cultures from around the world into every aspect of the collection. We love seeing the collection come to life and sharing it with the world.
What trends are your team excited about for spring/summer?
The trends that we are most excited about for Spring/Summer are dip-dyed/ombre apparel which is a trend that we have incorporated into our S/S 2013 RTW collection. Layering bracelets together to create “arm candy” has been a trend for a few seasons now, but we are excited to start incorporating bright neon colors into those looks. Our Spring/Summer jewelry collection incorporates bright neon, Swarovski pearls paired with natural leathers and nuggets to give a fresh and exciting look to the classic wrap bracelet style.
What most inspires Chan Luu’s Trendabl posts?
Chan is inspired by the way that people layer her designs to make it unique to their personality and style. On Trendabl we post everything from bracelet looks, layered necklaces and what looks inspire us most from our customers. #chanluu
Follow Chan Luu on Trendabl @chanluu!